The Price Is Right is a popular game show based on contestants guessing the retail prices of featured prizes and other promotional products. The modern United States version, which premiered on September 4, 1972 and is hosted by Bob Barker, still airs today on CBS. The original 1956 version of the show was hosted by Bill Cullen.

TV Guide named The Price Is Right the "greatest game show of all time." Its longevity is such that it is one of two game-show franchises to be seen nationally in either first-run network or syndication airings in every decade from the 1950s onward; the other is To Tell the Truth. Price is known in pop culture for phrases such as "Come on down!" and "This (prize/showcase) can be yours if the price is right!"

See List of The Price Is Right pricing games for a description of each game.


Overview
The 1972 daytime incarnation of The Price Is Right (hosted by Bob Barker) has the distinction of being the longest-running game show in North American television history (and perhaps the world). It has surpassed the previous record of 17 years and seven months set by What's My Line?. Still airing today, it continues to extend its record, and has aired more than 6,000 episodes. Notably, it is also the only daytime game show that has aired regularly on United States network television since January 1994.

Many believe The Price Is Right has lasted so long because of Barker's refusal to make significant changes to the show's look or format. (For example, when his microphone died, CBS didn't have an old style microphone to replace it, so a new microphone was simply put in an old-style casing.) Much of the music, written by noted composer Edd Kalehoff, has been around since 1972, as has Sheila Cole's main theme.

Johnny Olson was the Barker version's original announcer. Olson was the first to call contestants to "Come on down!" which became the show's catch phrase. Olson passed away in 1985, and shortly afterward, Rod Roddy was chosen to succeed him. Roddy continued to do the show when able until shortly before his death on October 27, 2003. Rich Fields was named the CBS version's third permanent announcer on April 4, 2004.

See The Announcers for information on the announcers of The Price Is Right.

The show unexpectedly garnered younger college-age viewers in the late 1990s and early 2000s. Barker theorizes that they acquired these fans from his appearance in the Adam Sandler frat house favorite Happy Gilmore. He also suspects that these viewers remember the show from when they were children and their parents watched the show.

It should be noted that Bob Barker has hosted every episode of the CBS daytime version except three – Dennis James subbed for him briefly in December 1974 because of an illness. Today, in the event Barker is unavailable, rather than using sub-hosts, the scheduled taping is postponed.

The catchphrase Come on down did not become popular until the mid-1970s. In fact, for the first few episodes taped, Johnny Olson announced the names of the first four contestants and told them to "stand up," and then said, "Come on down and play The New Price Is Right!" Olson also originated the revival's two famous opening lines:

(30-minute version) A fortune in fabulous prizes may go to these people today if they know when The Price Is Right!

(60-minute version) Here it Comes! Television's most exciting hour of fantastic prizes! The fabulous, sixty-minute 'Price Is Right'!

(In 1998, after Studio 33 was renamed in the emcee's honor, the line From the Bob Barker Studio at CBS in Hollywood! was added after "Here it comes.")

Bob Barker also serves as the show's executive producer; Roger Dobkowitz produces, while Kathy "Fingers" Greco is associate producer. Frank Wayne, a Goodson-Todman staffer since the 1950s, was the revival's original executive producer; previous producers include Jay Wolpert, Barbara Hunter, and Frank Wayne's son, Phil Wayne Rossi.


TPIR Series

TPIR Series: 1956 Version
The Price Is Right was created and produced by Bob Stewart for Mark Goodson–Bill Todman Productions. Stewart already had created one hit series for Goodson-Todman, To Tell the Truth, and he would later create the enormously successful Password. After 1964, Stewart left Password and Goodson-Todman to strike out on his own. (Frank Wayne, who later produced the Barker version of Price, took over Stewart's Password spot.)

The original daytime version of The Price Is Right ran from November 23, 1956 to September 6, 1963, on NBC, and from September 9, 1963, to September 3, 1965, on ABC. A weekly nighttime version ran concurrently from September 23, 1957, to September 3, 1963, on NBC, and from September 18, 1963, to September 11, 1964, on ABC.

The show originated from New York City in a Broadway theater converted for television. Although no color kinescopes or videotapes are known to exist from either NBC or ABC, The Price Is Right became the first regularly airing game show series to be aired in color in 1957.

Bill Cullen hosted both the daytime and nighttime versions of the show. For two seasons (1959–1960 and 1960-1961), the show was eighth in the Nielsen ratings, making it by far the most watched game show on television at the time. Cullen's easygoing personality was a key part of the show's success. The announcers of the show were Don Pardo and Jack Clark on NBC and Johnny Gilbert on ABC. The first theme song used was called the "Sixth Finger Tune" by Charles Strouse. The theme song was later changed in the early sixties and was composed by Bob Cobert.

On the original version of The Price Is Right, four contestants chosen from the studio audience bid on items or ensembles of items in an auction-style format. They could bid higher as long as they wanted or they could freeze their bids. When time ran out, the players who did not freeze had one more bid. Whoever's bid was nearest the actual retail price of the merchandise without going over won the merchandise. Depending on the item, a minimum bid increment restriction was implemented. Some rounds were one-bid rounds which were like today's Contestants' Row. The contestant who accumulated the most value in cash and prizes was the returning champion on the next show.

The multi-prize packages, or "showcases," remain in today's CBS version – as does the announcer phrase "This showcase (featuring prizes revealed...) can be YOURS if the price is right."

Sometimes when winning a prize, a bell would ring indicating that the contestant had won a bonus surprise. (On the nighttime show, which had a larger prize budget than the daytime show, some of these prizes were a 1926 Rolls-Royce with chauffeur, a Ferris wheel, shares of corporate stock, and an island in the St. Lawrence Seaway.) In later years, bonus games (not necessarily pricing games) were also added.

After the success of Price, To Tell the Truth and Password,, producer Stewart left Goodson-Todman in 1964. Stewart's follow-up to The Price Is Right, his first independent production, was Eye Guess, a delightful sight-and-memory game with Bill Cullen as host (it was loosely based on a Price Is Right bonus game). Later, Stewart hit the jackpot with the popular The $10,000 Pyramid and its successors.


TPIR Series: 1972 Version and Related Versions
The most recognized version of the show premiered September 4, 1972 on CBS and has been hosted by Bob Barker through its entire broadcast run. The show was first called The New Price is Right (and shortly afterward simply renamed The Price Is Right), and still airs today as the last network daytime game show that is still running.

From 1972 to 1975, The Price Is Right was a half-hour long. It featured three pricing games rather than six. There was no Showcase Showdown; the top 2 winners of the day participated in the Showcase. This was changed in 1975 to the hour-long version that continues today. (Nine weeks before the permanent change, CBS tried out an hour-long TPIR for one week, during which a different, sideways-spinning Big Wheel was used in the Showcase Showdowns.)

As of December 5, 2005, contestants won all six pricing games on a single episode only 72 times.

Other short-lived versions of the show have aired as well. A weekly syndicated version of the show aired from 1972 through 1980. This show was hosted by Dennis James from 1972 to 1977, then Bob Barker from 1977 to 1980.

Two daily syndicated versions were attempted: in 1985 with host Tom Kennedy (The Nighttime Price Is Right), and in 1994 with host Doug Davidson (The New Price Is Right). Both were quickly cancelled—Kennedy's after a year, Davidson's after five months.

Some of the Davidson version's concepts became part of European versions starting with Bruce Forsyth's British version in 1995.

The Davidson version did not have a true Contestants' Row, as all pricing game players were chosen directly from the audience.

The Kennedy version experimented with a $500 perfect bid bonus, which the daytime show adopted in 1998, and the Davidson version's doors were used in the daytime version starting in September 1996, albeit painted over with the patterns from the daytime doors.

The Davidson version also had a Showcase Showdown, but it differed from the network version. While the Big Wheel was employed sometimes (with the same rules, except the top winner spun it first), most of the shows had a game called The Price WAS Right. The three contestants whose names were called were shown an old TV commercial and would be asked to place a bid on how much the item cost at the time the ad had originally aired (How much did a 1969 Buick cost? What was the price of a bottle of Bosco in 1964?). The closest bidder advanced to the Showcase.

Since there was only one person playing the Showcase, the producers of The New Price Is Right decided to modify the pricing game Range Game for the situation. During the commercial break, the contestant would draw a range in which their showcase bid would have to be (ranged from $5000 to $10000). The contestant would be shown the showcase, then the range finder would be started. The contestant would pull a lever when they believed the price was in the range (as opposed to pushing a button in the normal Range Game). If it was, the contestant won the showcase.


TPIR Series: Prime Time Specials
A series of six nighttime specials aired during the summer of 1986. Six nighttime specials saluting various branches of the United States armed forces and for police officers aired during the summer of 2002 shortly after the terrorist attacks of 2001. Since 2003, 14 nighttime "Million Dollar Spectaculars" have been aired, with a fifteenth ready to be aired on February 14, 2006; it was intended for May 6, 2005 but was pre-empted.

During the Military Specials, a $1 on the bonus spin in the Showcase Showdown gave the contestant $100,000 instead of the usual $10,000. On the Million Dollar Spectaculars, the bonus was again increased to $1,000,000. Beginning on the fourth MDS, the winner of the Showcase earns a million-dollar spin if there was no bonus spin during either of the episode's Showcase Showdowns; during these post-Showcase spins, hitting a green section does not earn any money. In the case of both contestants overbidding in the Showcase, a random audience member is called to spin the wheel; such a spinner retains his eligibility to be called as a regular contestant on a future episode. Thus far, only one primetime bonus spin, on one of the '86 Specials, has stopped on the dollar.

Seven contestants (as of this writing) have had the wheel stop on .05, one wedge away from the $1 million jackpot.

There have also been primetime specials for the show's 25th and 30th anniversaries, with the 30th anniversary special being held at Harrah's Rio in Las Vegas. The situation with potential audience members before the Vegas show started with confusion, then quickly degraded almost to chaos; as such, another road trip is unlikely. However, Harrah's and the producers have since agreed to do live licensed shows (dubbed The Price is Right - LIVE) at their venues, with several performers (including Roger Lodge and Todd Newton) hosting and Randy West or Daniel Rosen announcing. It is highly speculated among some fans that the stage show may be being used to groom Price's next host.


TPIR Series: International
The Price is Right has even spread internationally

See The Price is Right Around The World article for more information


Game Description
The current one-hour show follows the following outline:

Opening, four contestants selected for Contestants' Row 
"First Half," three contestants win bids and play pricing games, while openings in Contestants' Row are filled from the audience. (Note since 2002, primetime specials do not feature a commercial break between the first and second pricing game, as the show usually features.) 
First Showcase Showdown at the Big Wheel (anywhere from :22-:31 past the hour) 
"Second Half," three more contestants win bids and play pricing games, while openings in Contestants' Row are filled from the audience 
Second Showcase Showdown at the Big Wheel (at approx :45 past the hour) 
Showcase presentations, bids, and then finale 

Audience and Contestant Selection
To quote a well-known line from the show, "If you'd like to see The Price Is Right in person, send your request, including the number of tickets and the date you wish to attend, along with a self-addressed stamped envelope, to TICKETS: The Price Is Right, CBS Television City, 7800 Beverly Boulevard, Los Angeles, California, 90036."

Tickets can also be ordered on the internet; again, to quote the show, "To order tickets online to The Price Is Right, simply go to CBS.com, click on 'Daytime,' and select The Price Is Right. Go to 'Ticket Information,' and click on the words 'Come On Down!!!'. It's that easy!"

The CBS Television City studio itself is located on the southeast corner of Beverly and Fairfax, with the Farmer's Market located just south of the studios.

Many audience members arrive early on the day of a taping. Most have already received tickets for that day's show, although some hope to get same-day tickets. Audience members are then given the famous name tags with a temporary identification number. The ID number is also written on the person's ticket. Audience members are eventually brought through in groups of ten for brief interviews with Stan Blits, the show's music director/contestant coordinator. (Until partway through Season 32, these interviews were conducted by one of the producers.) Social Security Numbers are also checked for tax reporting of potential prize winners. The interviews determine possible selections for the nine contestants per taping from among the pool of approximately 320 audience members.

Anyone 18 and over who attends the show has the potential to become a contestant on The Price is Right. This fact is one of the show's attractions, and several tour companies, especially those that cater to the elderly, have special "Price is Right" tours that include tickets to a taping. Many claim that wearing a military uniform or a flashy T-shirt will get you selected, but what the staff really looks for is people who are genuinely excited and can be entertaining just by being themselves.

The basic permanent set includes the audience seating and the stage. Contestants' Row is built into the center of the front of that stage, with steps on each end, although it is preferred, due to camera positioning, that the contestants use the steps closest to the right as viewed when looking at the audience.

On stage are three sets of large, paneled, sliding doors (the Big Doors), as well as a platform with rotating walls (the Turntable). Pricing games and prizes are typically placed in these areas. There is also the Giant Price Tag, the Race Game Curtain, and a red curtain on wheels at center stage that can be used to conceal prizes and games; the Race Game Curtain is also lowered from the ceiling during commercial breaks to conceal the staging of the next act from the audience.

The announcer sits at a station to the left side of the stage, while the production crew is in an area on the right side of the stage.


Contestants' Row
During the show open, the announcer calls down the first four contestants, who line up in "Contestants' Row", where they will bid on the price of a small prize, like a television, bicycle, or sofa. Right after the fourth contestant arrives, the announcer continues, "You are the first four contestants on The Price Is Right! And now, here is the star of The Price Is Right, Bob Barker!" (The name was drawn out at the discretion of the announcer.) Bob then enters the studio through Door #2 or the back of the audience, depending upon what the day's first pricing game is;and a model hands him his microphone as he reaches "home base."

The prizes brought out to Contestants' Row may arrive in a number of ways or be seen at a distance behind one of the big doors or on the rotating panel. During the early 1980s, a robot brought out some of these prizes. A descending platform known as "the Basket" has also brought the prize down from the ceiling; othertimes a train or boat has also brought out a platform. Sometimes, a small object is brought down to the audience floor right behind the four contestants. Occasionally, the model is wearing the prize, such as a ring, bracelet or necklace.
The four contestants then bid on the price of the prize. Whoever bids closest to the prize's actual retail price without going over wins and comes on stage to play a pricing game. If all contestants go over, then they are to bid again below the lowest bid. From approximately 1977 through late 1998, if a contestant bids exactly right, he won a cash bonus of $100, which he was able to take from the host's pocket. The 1985 syndicated version, and on the regular version since 1998, pays $500 for a perfect bid, and the host hands five $100 bills to the contestants. On the Million Dollar Specials, the bonus for a perfect bid is $1,000.

Two well-known bidding strategies include bidding $1 over the highest bid so far (e.g., $901 if the highest bid is $900) or bidding only $1 if all the bids seem too high. The latter strategy doesn't work if the person using it isn't the last bidder, of course; such misuse has been known to lead to subsequent bids of $2. Instead, these strategies typically work best for the fourth (final) or third bidder, so the order of Contestants' Row is important.

After the first pricing game, new contestants must fill with vacant spot without shuffling. Bidding proceeds left-to-right from the new contestant. One interesting aspect of the show's opening is that no one from TPIR regulates the order in which the first four contestants situate themselves in Contestants' Row. The opening bid always starts with the far left bidder. The contestants are usually too excited to notice their spot, but the contestant who ends up in the far right spot does have a slight advantage in bidding.





Pricing games
See List of The Price Is Right pricing games for a description of each game.

The winner of the one-bid game gets to play a "pricing game," where he or she can win a bigger prize like a car, a trip, or cash. As only one contestant is involved in a pricing game at a time, they tend to get the unanimous support of the audience. After the pricing game ends, a new contestant is selected for Contestants' Row, and the process begins again.

A total of 99 different games have been played throughout the history of the show: 73 are still in the current rotation, 24 have been retired, and two are on hiatus (out of the rotation, but not actually retired).


The Showcase Showdown
Six pricing games are played per show. After the third and sixth pricing games, there is a "Showcase Showdown," so that one of three finalist per Showdown can be determined for the Showcase from among those who won their way out of Contestants' Row.

(Until the program expanded to one hour, the two leading contestants of the three, in value of winnings, automatically advanced to the Showcase; even after the hour expansion, this format continued to be used on the occasional half-hour episodes.)

The contestants (in ascending order of winnings so far) spin a wheel with 20 uniquely marked sections. Each section is marked with a multiple of 5¢; the lowest value on the wheel is 5¢, the highest $1.00. After the first spin, the contestant has a chance to stay or spin again. The contestant's score is the sum of the two spins (or one spin if he decides to stay). The goal is to have the highest score without going over $1. Any contestant who goes over $1 is immediately eliminated. If the first two contestants both go over $1 in their two spins, the third contestant wins by default and is given one spin so that he can try to get a dollar.


Showcase Showdown: Bonus Spin
If a contestant gets a dollar on the wheel in one spin or a combination of two spins, he wins a bonus of $1,000 and is granted a bonus spin at the end of the Showdown. In a bonus spin, the wheel is reset to 5 cents (done so because the rule is the wheel must go all the way around at least once to count, and a bonus spin starting on $1 could theoretically land on 5 cents, voiding the apparent $5000 bonus), and the contestant is given one spin. If the wheel lands on a green section – 5 or 15, the spaces before and after the dollar, respectively—in that spin, he wins $5,000 more; if it stops on the dollar, he wins $10,000 more. If the wheel doesn't go all the way around, the contestant does not get another try.

Some primetime specials have changed the bonuses for hitting a dollar in a bonus spin; these changes are covered in the "Primetime Specials" section above.


Showcase Showdown: Special Cases
There is a rule that the wheel must make one full rotation each time it is spun, to make it hard to aim for a specific square of the wheel. The audience usually "lightly admonishes" the contestant if he or she fails at this, and the player is given another chance. In the case of senior citizens and other contestants who may be too weak to spin the wheel fully, Barker usually helps spin the wheel for them.

If two (or very rarely all three) contestants are tied, there is a spin-off consisting of one spin only each. The $1,000 bonus and subsequent bonus spin can still be earned in a spin-off. If two contestants tie with $1, there is a spin that is simultaneously a bonus spin and spin-off. However, a contestant cannot win more than one $1,000 bonus. Until the late '70s, however, there was no "bonus spin", and contestants simply won a $1,000 bonus every time they spun $1 (so if two people tied at $1 and had a spin-off, they could win another $1,000 bonus by spinning $1 again).

Another possibility, more common than the spin-off scenario, is that the first two contestants in a Showcase Showdown will go over. In this case, the third contestant (the top winner of that half of pricing games) automatically makes it to the Showcase; he still gets one spin to try to get $1 and win $1,000.


Showcase Showdown: Optimal Strategy
The question of strategy naturally arises: When should a contestant choose to spin again? Probability dictates that spinning again with a score below 50¢ gives odds in the contestant's favor of emerging with a dollar or less; spinning with 50¢, the odds are even; above 50¢, the odds are against the contestant. Historically, the show's consensus seems to be that 60¢–65¢ is a score that a contestant should give serious thought to staying on with a single spin. Spinning on 70¢ or above when it is not necessary is likely to get a bad reaction from the audience. On one episode in 1997, an incident similar to this happened. A contesant spun 75¢ on his first spin, and without knowing that he had an option to quit, spun again, and went over. Bob eventually made the decision that he was indeed over, and could not spin again.

A few Usenet threads have discussed the optimal strategy for the Showcase Showdown. One of the earliest references is 1993, noting that an unnamed student, probably a U.C. Berkeley student, determined the optimal strategy. Others have since independently derived the same strategy. The optimal strategy is as follows:

The first contestant should spin again on 65¢ or less and stand on 70¢ or more.

The second contestant should spin again if behind, or ahead of the first contestant with 50¢ or less, or tied with the first contestant at 65¢ or less.

The third contestant should obviously spin again if behind and stand if ahead. The third contestant should spin again if tied with one other contestant at 45¢ or less, or tied with the two other contestants at 65¢ or less.

One subtle point in computing the optimal strategy for the Showcase Showdown is that a contestant might consider taking a second spin, when doing so slightly decreases the contestant's chance of winning, in order to have a chance at the bonus spin (see below). The closest decision is when the second contestant spins 55¢ and beats the first contestant. To spin again reduces the second contestant's probability of winning from 0.2875 to 0.2803, but gives the second contestant a one-in-twenty chance of spinning 45¢ and being awarded a bonus spin. If the second contestant thinks that winning will cause him or her to eventually bid on a showcase worth about $9,000 or less, the second contestant should spin again. But, since the average value of a showcase is more than that these days, the second contestant should stand after spinning 55¢ and beating the first contestant.

Note that the increased bonus spin prizes during a "Primetime Special" may change the contestants' optimal strategies, especially in the second Showcase Showdown after a contestant in the first Showcase Showdown was awarded a bonus spin. In this situation, spinning a second time is worth about $2,500 (the contestant has a 1/20 chance of hitting $1 total, after which the contestant has a 1/20 chance of winning $1 million). So, for example, the second contestant should spin again after spinning 55¢ and beating the first contestant.


The Showcase
The two winners of the Showcase Showdowns in each episode make it to the Showcase. The Showcase usually involves several prizes connected by a common theme or a story; they tend to be worth between $12,000 and $40,000, although they occasionally exceed $55,000. The goal, as in Contestants' Row, is to be the closest without going over. One showcase is shown, and the contestant with greatest winnings so far has the option to "bid or pass". After the bid is placed, the 2nd showcase is shown and bid upon by the remaining contestant.

If both contestants go over, nobody wins the Showcase. If the winner is within $250 of (or prior to Season 27 (September 1998), less than $100 away from) the price of his/her own showcase, he wins both showcases. If the two contestants are exactly the same distance from the actual prices (in other words, if there is a tie), each wins his/her own showcase; this has happened exactly once in the show's history. If there is a tie where the difference is within $250, both contestants win both showcases; this has never happened.

In primetime, beginning with the fourth Million Dollar Spectacular, if no one earned a bonus spin in either Showcase Showdown, the Showcase winner automatically earns a spin for $1,000,000; no money is awarded for hitting a green section in this spin. If there is a double overbid under these circumstances, a random person is called out of the audience to spin for the million; this person does not lose his eligibility to be called as a regular contestant on a future episode.

In the 1970s, some of the second showcases were introduced very elaborately, and a recorded voice-over is sometimes obvious, such as when Johnny Olson appeared as "Kook Skywalker" in a "Star Wars"-themed showcase.

The program is usually produced in exactly one hour, with carefully timed commercial breaks, even though it is taped well in advance (for example, the morning taping of November 16, 1983, was aired on January 10, 1984—a poster tells the audience when the show will be broadcast, so they can send postcards to a friend). As with many other shows that start production in the summer, the lead time varies during the season. For example, while some shows airing in October 2005 had been taped the previous July, the gap closed enough so that episodes taped in the second week of November 2005 aired just before Christmas.

The audience is entertained for several minutes before taping begins; Johnny Olson once joked that his clothes were from "pen-nayy... J.C. Pen-nayy". After the taping session, there is a drawing for a door prize.


The Announcers
The Price Is Right has had three permanent announcers over the course of its run on CBS: Johnny Olson (1972–1985); Rod Roddy (1986–2003); and Rich Fields (2004–present). They have generally enjoyed greater exposure than most shows' announcers, serving as Barker's sidekick and frequently appearing on-camera in Showcase skits and while calling contestants to "Come on Down!"

Several announcers have also subbed on the show over the years. In late 1985 and early 1986, in the wake of Johnny Olson's death, Gene Wood lent his voice to both the daytime show and the Kennedy version, and Rod Roddy, Rich Jeffries, and Bob Hilton also tried out on the air; Hilton was actually offered the job permanently but turned it down due to a commitment to a pilot that never got picked up.

From 2001–2004, during Rod Roddy's illness and after his death, a number of announcers filled in on the show; Burton Richardson (the Davidson version's announcer), Paul Boland, Randy West, Daniel Rosen, Art Sanders, Roger Rose, Rich Fields, Don Bishop, and Jim Thornton were all featured at various times until Rich Fields was given the job in April, 2004.


Barker's Beauties
The daily show featured models who became known as Barker's Beauties. From the mid-1970s through most of the 1980s these were Dian Parkinson (1975–1993), Holly Hallstrom (1977–1995), and Janice Pennington (1972–2000).

Controversy erupted in 1993 when Parkinson sued host Bob Barker for sexual harassment. Barker admitted to sexual involvement with Parkinson in the late '80s. Ultimately, it was shown that Parkinson initiated the whole affair, and Barker was exonerated.

In 1995, Hallstrom was dismissed from the show. When she subsequently complained that she had been fired for failing to lose weight, Barker sued her for libel and slander. Hallstrom replied with a countersuit. Pennington was fired shortly after having been subpoenaed to give testimony during Hallstrom's lawsuit. Hallstrom won a $3 million settlement in Fall 2005.

Other permanent models over the years include Anitra Ford (1972–1976), Kathleen Bradley (1990–2000), Gena Lee Nolin (1994–1995), Chantel Dubay (1996–1999), Nikki Ziering (1999–2002), Heather Kozar (2001–2002), and Claudia Jordan (2001–2003).

Since Heather, Nikki, and later Claudia left the show, there has been a Barker's Beauty rotation. Some of the rotating models include Lanisha Cole, Brandi Sherwood, Rebecca Mary Pribonic, Shane Stirling, Rachel Reynolds, Gabrielle Tuite, and Gwendolyn Osbourne.

For a complete list of permanent and semi-permanent models, see Barker's Beauties.


Production Companies
The current version of the series was originally a Mark Goodson/Bill Todman production in association with CBS. Although CBS still has a hand in the production of the show, the Goodson/Todman unit has changed ownership over the years. After Todman passed away in 1979, the unit became known as simply Mark Goodson Productions (although this name change didn't take effect until 1982 on most shows, 1984 on TPIR).

In the mid 1990s, the Goodson company was bought out by All-American Television, which itself was later bought out by Pearson Television, which also acquired Reg Grundy Productions. In 2000, Pearson plc. sold their television division to RTL Group, whose North American arm is known as FremantleMedia North America. The series is now produced by The Price Is Right Productions, a joint venture of RTL and CBS. Some fans associate this time as the start of a decline in the show's quality. There are several recent changes that are disliked, including:

The frequent turnover in models. Longtime models, such as Janice Pennington (who was with the Barker version since day one) and Kathleen Bradley (a fan favorite who began appearing in 1990) were fired in 2000, allegedly to make the show more appealing to younger viewers. However, in recent seasons, the show is using less "fill-in" models and more "semi-permanent" models. 
The announcer no longer appears on camera; traditionally, the late Johnny Olson and Rod Roddy made at least one on-air appearance per episode. Recently, though, this policy has been relaxed; Rich Fields has begun to appear at the end of the show alongside the rest of the cast with the Showcase winner. 
A proliferation of college-aged students as contestants (some who seem to have no idea how to play their assigned game), especially since the mid-1990s. 
Fremantle has done many remakes of other Goodson–Todman shows, such as Match Game (1998), Family Feud (1999), To Tell The Truth (2000), and Card Sharks (2001). Of these, only Feud was still in production at the beginning of the 2005-2006 Season. They also did a revival of Press Your Luck exclusively for GSN, which coincidentally came on in the timeslot before Price during its CBS run. The revival was known as Whammy! The All-New Press Your Luck (2002).


Bloopers and other memorable moments
The Price Is Right has a number of the most celebrated game show bloopers in history – including one on a live edition of the Cullen version in which the prize was a trip to the circus. The producers placed a live elephant in front of the circus backdrop. The camera cut to the elephant—which was moving its bowels. Cullen quipped: "Join us again on Monday when we'll have equal time for the Democratic party!"

The most frequently mentioned blooper happened in the fall of 1977, when at the beginning of the show, a woman named Yolanda Bowsley was called to come on down. She ran so hard to Contestants' Row that she failed to notice her tube top slipping downward, exposing her breasts (this was later censored with a large blue box); before she noticed it, she had flashed the entire hysterical audience.

Ironically, as Barker was waiting behind the center doors for Olson to introduce him, the emcee did not have a monitor to see what was going on. He was flummoxed to hear the wild audience reaction to his entrance, figuring that something in the audience's tone "was not legitimate" in his words.

"Bob, they have given their all for you," Olson joked to the still-unsuspecting Barker, bringing the house down. Barker then speculated that it had something to do with the hepatitis injections the Price Is Right crew got some time earlier. Whatever it was, he told to Olson, "Johnny, this is the way I want it every day from now on!" again bringing the house down.

Barker finally found out about the mishap during the first commercial break.


Other moments
A contestant named Patricia Bernard was called to come on down to Contestant's Row ... while she was in the ladies' room. Her husband lumbered out of the studio to get her. Barker joked, "She can't come to us, let's all go to her!" while starting to march up the aisle. They both came out shortly after. 
Samoan contestants who try—many of them successfully—to give a rather big hug to Bob upon winning their one-bid item or winning a game. Two clips illustrate this perfectly: 
In the late 1970s, an excited female contestant grabbed Bob, squeezed him hard (lifting him in the air in the process) and gave him a straw hat. 
The famous "Grand Game getaway," where an overly excited contestant named Pauline chased Bob all over the stage after winning $10,000 in the Grand Game. 
There have been other "memorable" kissing and hugging moments ... such as men who try to hug Bob (and kiss his cheek); and the time when a female contestant wanted to kiss Bob, and he more than obliged. 
Cars and other prizes with malfunctioning brakes that give way at the wrong time. Usually one of the models is the "victim" of these unfortunate mishaps. 
The sets to almost every pricing game have malfunctioned at one time or another. 
A number of times over the years on April 1's show, the Showcase round has featured an "April Fool's showcase," which generally involves the contestants being shown a fake showcase in which absurd things happen. These include an "Every Room in the House" showcase with ridiculously cheap prizes, such as paper plates and an eggbeater; a showcase in which all of the prizes get broken; a showcase with trips to small, inconsequential towns that almost nobody has ever heard of; a showcase that contains nothing but toy cars; and a non-fake showcase that involves one of the Beauties playing April Fool's jokes on the rest of the cast (and whose final, greatly-hyped prize we are initially led to believe is a pair of roller skates). The real showcase always features either multiple cars or a luxury car. 
Numerous "Wheelies" in which a contestant spins the Big Wheel but pushes it too hard, resulting in him/her landing on his/her posterior. 
In the show aired on January 10, 1984, the fourth contestant called down did not seem to recognize her maiden name, having given her future married name as her contestant's name. The cameras panned in vain across the audience numerous times as Johnny Olson kept calling out, "Susan Derbeck!" Finally, one of the producers spotted her and, embarrassed, she stood and ran down. Bob Barker is usually waiting for the big doors to part, but when they opened the usual narrow width, he wasn't there. Finally, he stepped into view. At the microphone, he said, "If it was good enough for Susan, it's good enough for me!" When he questioned Susan, she replied, "I go by Susan Dupont!" When she explained that it was her fiancee's name, Barker joked that that was illegal and asked a page to take her to jail. 
A similar incident happened on the June 3, 1998, episode, when Rod Roddy called someone named Nicole Thorenson to "come on down," yet nobody came, and Roddy eventually called another contestant. Barker misheard the name as Nicole Barrington while he was behind the big doors, and Roddy remarked that "there was a door between us, Bob." The contestant — whose real name was Nicole Thornbrough — was called down again before the second item up for bids and assumed her spot in Contestants' Row. 
Two contestants fainting upon winning the Showcase. 
A contestant on the Australian TPiR got so excited after winning her one-bid item that she started hyperventilating. Someone brought her a glass of water to calm her down. 
A female contestant clutching herself after "coming on down" because she broke her bra. 
Other memorable moments are not bloopers but are celebrated for their unusual circumstances, such as the time a contestant playing Punch a Bunch gave back $5,000 (the game's second-best prize) and won $10,000. Clips have also aired on recent Million Dollar Specials where a contestant becomes overly excited when Bob does his classic "delay" routine. 
A rather awkward circumstance arose on September 8, 2005, when in the aftermath of the Hurricane Katrina tragedy, CBS unintentionally ran a repeat that featured a trip to New Orleans and a speedboat in one of the Showcases. Network officials noticed the error in time to rerun a different episode on the West coast. The rerun situation came as the show was in the middle of its summer break, from mid-June until mid-September, only two weeks from starting its 34th season. Subsequently, CBS and RTL pulled two episodes, taped June 23 and July 21, from the new season in 2005-06 from rotation after it was discovered both episodes featured trips to New Orleans as prizes, and were replaced with episodes taped in late August slated to air in November. That later resulted in two replacement episodes being taped in mid-October airing in November to replace the two episodes which had aired ahead of their scheduled dates because CBS had pulled the episodes which featured New Orleans trips. The only statement made was the broadcasts were postponed for "editorial reasons". 
In June of 1980, a then-unknown Vanna White was a contestant on The Price Is Right; she never made it out of Contestants' Row. At one point during the hour, Bob remarked that Vanna kept checking to see what she looked like in the studio's monitors. 
On three or four occasions in the show's long run, the wrong contestant has accidentally been declared the winner of a One-Bid round, with the mistake not being discovered until the commercial break. This is generally dealt with by returning the contestant who went onstage to Contestants' Row, allowing him to keep any prizes he had been awarded, but not counting those prizes toward his total winnings while calculating scores going into Showcase Showdowns or the Showcase; removing the actual winner from Contestants' Row, awarding him the One-Bid prize and the maximum winnings that he could have received from the pricing game, and advancing him to the Showcase Showdown; and proceeding from there as if nothing had happened. On at least two of these occasions, this has resulted in one person playing two pricing games. 
On the October 28, 2003 show, such a situation was handled differently. The wrong contestant was declared the winner of the first One-Bid; he went onstage, played Triple Play, and lost on the first car. When the mistake was discovered during the commercial break, it was decided to scrap the entire first act beyond the opening; a new Item up for Bids was presented, and its winner played Money Game for Triple Play's second car. Whether or not anyone was awarded the orignal first Item up for Bids is unknown.

Slot machines
A series of popular video slot machines, all based on the current version of The Price is Right, is manufactured for North American casinos by International Game Technology. Rod Roddy's voice and cartoon persona are part of the game, even after his death. The machines recreate the Showcase Showdown, with a wheel built into the game above the main video screen. At least four different versions of the machine exist as of 2005, each featuring bonus rounds based on popular pricing games: Plinko, Cliff Hangers, Punch a Bunch, and Dice Game.


Episode status
Not all episodes of the Cullen run are believed to exist, although many of them do. All episodes of the other versions are believed to exist. The Cullen, Barker, and Kennedy versions aired on GSN from 1996 to 2000. After 2000, GSN's rights to air the show expired, and the contract has not been renewed since then. Even when GSN did have the rights, reruns of all '70s nighttime episodes, as well as some daytime episodes, were vetoed by Barker due to fur coats being given away as prizes. GSN was unable to air the Davidson episodes, as that run falls under different ownership than the other versions of the show.